40 Million Attempts to Use Pirated UT3 Keys

It seems as though it’s not just Crytek that is having issues with piracy on the PC. Epic’s Mark Rein, recently made a statement to TG Daily that piracy is the key reason why PC exclusives are on the rapid decline.We spoke with Mark Rein, VP of Epic Games, and learned that the Unreal Tournament 3 servers received over 40 million attempts at illegitimate access using pirate keys. That number is huge, and the real magnitude comes when you calculate the retail price of $49.99 (59.99 for Collector’s Edition).

If those 40 million players actually paid the full price, it would have been nearly $2 billion more in Epic’s pocket book. That is more than the quarterly sales results from Nvidia or AMD. To add another perspective, the government lost out as well, because no sales tax is earned on pirated copies.The math seems to be of that “fuzzy math” variety as this article is assuming that the full price of the game would go to Epic, which it would not. The article also doesn’t make clear how many of those 40 million attempts were repeat attempts from the same person. Despite these questionable factors, the piracy matter is one that is making some PC only developers consider other alternatives.

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